WORKBYVV
Canesten
Lip Care
Background
Thrush cream is highly stigmatized in many cultures, making women shy away from buying it at the expense of their own intimate health.
Solution
Canesten Lip Care is Canesten's classic thrush cream, redesigned to look like a lip balm - for your other lips.
The design aims to shift the perception of thrush cream on a subconsious level, making it feel more like a beauty/selfcare product and less of a medicinal product.
Credits
Vivian Mladenovski: strategy, art direction
Christian Hyldelund: copywriting
Bastian Mullins: casevideo
Max Hasager: 3D design