Buzzed
Background
Young adults consistently trade their health for pleasure - skipping sleep, eating badly and drinking excessively, with studies showing that people between the ages of 18-25 experience significant vitamin gaps.
Idea
Buzzed is a radically different vitamin brand, made for party people who love to feel buzzed.
A good influence disguised as a bad influence, introducing much needed health into young peoples lifestyles, without pressuring them to change it.
Credits
Copywriting: Vivian Mladenovski
Art direction: Isaline Rosenstand